Relationship Modelling – Every business needs a set of relationships to make all the steps happen.
- Generator – originating, directing and developing.
- Realiser – manufacturing and producing finished product, services and experiences.
- Distributor – delivery, sales and marketing.
- Customer – buying, utilising and experiencing your business.
Shown below is the relationship model that I have adapted for a design business, this has helped me to identify which activities need to be kept within the business and what will be done by others.
This means as a buyer:
– you need to be clear about what you want
– when you want it
– the quality and consistency
– how much it will cost
– and when and how you’re going to pay
Process:
Charlotte Wood Design 